Like many clubs around the country, Mount Vernon Country Club (MVCC) in Alexandria, Va., has seen a surge of members with school-age children. Just five years ago, MVCC had 400 children under the age of 18 within the membership. In 2022, the club is delighted
When LPGA Tour professional Ana Belac teed it up for her first tournament of 2022 at the Gainbridge LPGA at Boca Rio Golf Club, Boca Raton, Fla., she sported the Forest Creek Golf Club logo on her hat, shirt and golf bag. While sponsoring an
THE CALL CAME in mid-September 2013, as I waited at a gate in a large mid- western airport. No one had died or been in an accident. No one was in labor. “Mr. Smith, your membership is approved and we look forward to seeing you
THE CALL CAME in mid-September 2013, as I waited at a gate in a large mid- western airport. No one had died or been in an accident. No one was in labor. “Mr. Smith, your membership is approved and we look forward to seeing you
Westborough Country Club (WCC) in St. Louis, is an unmistakably family-focused club. Nestled in a neighborhood bustling with young, active families, WCC offers its members—85% of whom live within a five-mile radius—a year-round slate of sporting and leisure activities for all ages. Engaging young members,
T The Olympic Club in San Francisco is, in many ways, in a class of its own: At more than 160 years old and serving 11,000 members whose common bond is an active lifestyle and competitive nature, few private clubs can be considered comparable.
Data-driven leadership reaches beyond the club’s finances. The most important club facet is the membership experience, and very few businesses have as much insight on their customers as private clubs. There is significant room for advancement in data-driven insight that can flow from analyzing the
As clubs continue to navigate through all the regulations relating to the COVID-19 pandemic, another obstacle has emerged—surging inflation. When businesses began to re-open, consumers returned in force to spend money. This, combined with federal stimulus programs, a low interest rate environment, a soaring stock
On March 31, 2020, Club Benchmarking released a whitepaper titled “The Framework for a Strategic Response to the Coronavirus Crisis” which was intended to provide a data-driven framework that would help clubs navigate decisions in the face of the crisis The thesis presented was that