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Tag: membership

It’s Not You, It’s Me

THE CALL CAME in mid-September 2013, as I waited at a gate in a large mid- western airport. No one had died or been in an accident. No one was in labor. “Mr. Smith, your membership is approved and we look forward to seeing you

Club Trends Winter 2022: Building the Multigenerational Club

Download Publication Features Generational Changes: How New Lifestyles and Preferences are Challenging Today's Standards Beyond Golf: Huge Opportunity for Growth in 2022 and Beyond Eyes on 2022: City Club Outlook How Generational Diversity Shapes Long-term Planning: Looking for Insight Into What Your Members Want? It's

Westborough Country Club: The Kids are Alright

Westborough Country Club (WCC) in St. Louis, is an unmistakably family-focused club. Nestled in a neighborhood bustling with young, active families, WCC offers its members—85% of whom live within a five-mile radius—a year-round slate of sporting and leisure activities for all ages. Engaging young members,

The Olympic Club: In a League of Its Own

T   The Olympic Club in San Francisco is, in many ways, in a class of its own: At more than 160 years old and serving 11,000 members whose common bond is an active lifestyle and competitive nature, few private clubs can be considered comparable.

How Generational Diversity Shapes Long-Term Planning

Data-driven leadership reaches beyond the club’s finances. The most important club facet is the membership experience, and very few businesses have as much insight on their customers as private clubs. There is significant room for advancement in data-driven insight that can flow from analyzing the

How is inflation affecting the dues dollar?

As clubs continue to navigate through all the regulations relating to the COVID-19 pandemic, another obstacle has emerged—surging inflation. When businesses began to re-open, consumers returned in force to spend money. This, combined with federal stimulus programs, a low interest rate environment, a soaring stock

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