Have you ever considered how many times a prospective member is encouraged or discouraged to join your club when visiting your club? The more positive “connect”ions a prospective member has while experiencing your club the more likely he/she will join. Each of these opportunities to
Clubs of all sizes, in every state, are struggling to recruit new members in this economy. Knowing that it’s less expensive to keep an existing member than it is to get a new one, many clubs are turning their limited resources to keeping their current
Real estate is all about location, location, location. Private club success hinges on membership, membership, membership. Having a top-rated golf course, a luxurious spa, or one of the finest chefs on staff means little without the membership to enjoy those amenities. Especially in today’s economy,
In today’s economy, with shifting private club demographics, clubs can no longer ignore the importance of marketing to their current membership and potential members. Whether you are one of the estimated 75 percent of clubs who don’t have a marketing plan, it is hard to
“Price is what you pay. Value is what you get.” Warren Buffett Running a successful club—especially in today’s challenging and changing environment—is really quite a balancing act. Most boards and operators are constantly struggling to keep dues and costs competitive (low) while still trying to provide
Editor’s note: This is the first of a series of articles dealing with private clubs and the economy. The National Club Association is compiling a number of resources to assist clubs in a tough economic climate, including a recent membership special report containing articles and
It takes a certain kind of club—and membership—to host major championship events. Championships confer a special prestige on a club and its membership. They announce to the world, “This is a first-class organization, worthy of hosting a world-class event.” And, during some national and international
Most everyone knows the phrase, “If you build it, they will come.” In last month’s issue of Club Director, we discussed how to develop and build a successful membership recruitment program to help your club maintain an active, strong membership. Now, the flip side of that