It’s another beautiful day at the club and guess what you just found out? An incident with loss of personal information (PI) has occurred. In the last few years companies such as American Golf, Arcis Golf, Billy Casper Golf, Golf 18 Network and many others
The Country Club of Virginia: Membership has its privileges Late Thursday afternoon Pete finished up his daily routine and peeled off to visit his club. He followed a light snack with a squash lesson—charging both to his account—before he headed home. Pete is a relatively
Michael McCarthy, CEO and general manager of Addison Reserve Country Club (ARCC) in Delray Beach, Fla., says that when he arrived at the club in 2007 he quickly recognized that the membership at the club was forward-thinking. That same year, the club opened a state-of-the-art
The McMahon Group has surveyed hundreds of clubs and thousands of members and has generally landed on a single question that is especially revealing in diagnosing the overall financial health and well-being for a club. Respondents are asked to indicate the extent to which they
Joel Livingood, the general manager and COO at Interlachen Country Club in Edina, Minn., finds that the principal challenge in this modern era, especially for those in the private club industry, lands squarely on whether the club member’s experience is exceptional or merely ordinary. “The
It’s something of a modern marketing maxim to say that people today are less interested in buying things and more interested in consuming experiences—usually distinctive and personalized ones at that. Your club’s members are undoubtedly passionate about one of the activities that your club offers.
The word “connectivity” is synonymous with the word “club.” Connectivity takes a club beyond being a commercial provider of services, programs and facilities. In today’s world where instant gratification is often the goal, the concept of connectivity among members can easily get lost. A club
The Union League Club of Chicago (ULCC) is a 140-year-old private city club with a remarkable history that is enmeshed in the political and cultural history of Chicago. As its motto reflects, Union League members share a strong “commitment to community and country” as well
Overview The economic theory consumer sovereignty postulates that the customer determines the value and success of any product or service, not the producers or marketers. Thus, intimate knowledge of what drives the purchase decision should directly influence what companies need to make, offer or promote
Will private clubs exist in 25 years? How about 50 or 100 or 500? Spoiler alert: of course they will! The real question—the critical question—you’ll need to answer is, “will my club be around in 100 years?” That answer, sorry to say, is no. But before you