Sustainability is a favorite catchphrase within private clubs across America today. The phrase is mostly relevant with how clubs operate regarding their energy use and water consumption, how well the club lives with nature in the products and chemicals it uses both in the clubhouse
Sustainability is a favorite catchphrase within private clubs across America today. The phrase is mostly relevant with how clubs operate regarding their energy use and water consumption, how well the club lives with nature in the products and chemicals it uses both in the clubhouse
Demographic changes will increase the supply of people in their prime club-joining years for many years to come. Develop programs and facilities that promote year-round use to put your club in the sweet spot. Fads come and go, while the age-related choices people make are
Palo Alto Hills Golf and Country Club (PAHGCC), a 60-year-old family-oriented, member-owned club nestled atop the lush rolling hills of the Arastradero Preserve with sweeping views of the Bay Area. The club is proud that its membership is comprised of 600 multi-cultural members who are
Editor’s note: NCA is pleased to introduce a new series of articles on membership development in Club Director. This first article, which focuses on targeting prospects for membership, will share strategies for accessing potential candidates. For many clubs, the combined impact of membership attrition, a
Milwaukee Athletic Club in Wisconsin saw a 65 percent increase in new members . . . The Old Club in Michigan saw a 30 percent increase in new enrollments . . . The Women’s Athletic Club in Chicago was able to focus on and attract
BACK IN THE DAY, the main street of any town or city was the center of community life, offering food, entertainment and retail destinations. Today, true main streets are rare and represent a nostalgic era of times gone by when communities gathered to dine, see movies,
As recently as a decade ago, many clubs defined “family” as a mom, a dad and their children. A club member was entitled to extend use privileges to his “family.” Today, data shows that families come in all shapes and sizes: single parents, blended families,
Rockford, Ill., like many medium-sized cities in the Midwest, has been buffeted by economic forces that have generally dimmed prospects for growth, employment and overall prosperity. Once the second largest city in Illinois after Chicago, Rockford’s manufacturing economy has not fared as well as other
Word that Club Trends was planning to feature the Yale Club in this issue must have reached the Harvard crowd. How else to explain why New York City’s Harvard Club scooped the Yalies by getting their own case study published in The New York Times?