Nearly 400 managers responded to a Pulse Survey about human resource and employee issues earlier this spring to better understand how clubs are utilizing human resource initiatives and the importance of having a dedicated HR Department. Highlights from the report include:
Human Resource Department
- 45% have a Human Resource Department, and of this group
o 95% say it is important (81% stating it is “very important”) to the overall operations of their club
o 95% stated their employees utilize the Human Resource Department
o Only 74% have full-time head of their HR Department
§ With 72% of this group stating the head of HR reports to the GM
- Biggest reason why a club does not have an HR Department: Club is not big enough (35%)
- How could a robust HR Department benefit your club:
o Leads in delivering new hire orientation and onboarding (72%)
o Protects club from lawsuits (72%)
o Lead club’s recruitment process (68%)
o Employees are trained to establish club standards (67%)
o Ensures department heads have established standards (63%)
o Provides performance reviews (63%)
o Ensure employees are right fit (62%)
o Minimize turnover (62%)
o Provide positive employee-to-employee relations (60%)
o First place to resolve issues (60%)
o Assists departments in systematized training processes (58%)
o Produce happy and productive employees (54%)
o Ensures right salary and benefits (53%)
o Directly enhances member day-to-day experiences (40%)
Human Resources
Rate of frontline staff turnover:
Less than 15%: 49%
15% to 35%: 37%
36% to 50%: 2%
Over 50%: 12%
Only 39% stated they have succession plans for key staff positions
53% offer internships
How are clubs measuring employee engagement:
Working relationships (74%)
Retention rates/years of service (67%)
Employee commitment to club and members (65%)
Performance management process (52%)
Employee drivers (50%)
Employment advancement/promotion (42%)
Alignment with club’s strategy (28%)
Employee surveys (26%)
Participation in optional training (18%)
Organizational drivers (16%)
Top recognition programs:
Promotions/raises (80%)
Gift cards/rewards (72%)
Staff treats/parties (68%)
Flexible hours/time off (42%)
Positive comment board (31%)
Member newsletter spotlight (29%)
Employee of the Month (29%)
Outstanding performance certificates (16%)
Other (10%)
Preferred parking (8%)
Effectiveness of the HR initiatives with the day-to-day member experience:
Effective: 64%
Neutral: 35%
Ineffective: 1%
Get the Report
Pulse Survey Reports are complimentary to those who complete the corresponding survey. If you did not have a chance to complete the survey, but still want a copy of the report, please contact Bill McMahon, Jr. at [email protected]
Club Trends Spring 2018