Technology is everywhere in our lives. Whether in our hands to access information or working behind the scenes to customize a company’s services, technology is working constantly, influencing our decisions and behaviors. This article analyzes the latest technology trends that impact our lives. Demographics and
WE ALL KNOW that focusing on family is becoming a more important factor in the private club world—in fact, we’ve been headed in this direction for years. But what does the new family focus really mean for today’s clubs? Are we hoping to attract countless
The Club Technology study was conducted with support by Hospitality Financial and Technology Professionals (HFTP®). NCA members will receive the full report in April 2018. Learn more about HFTP at hftp.org. Following a study in Spring 2017 on the state of club technology and timing
A New Approach In today’s world, golf facility managers are dealing with increasing maintenance costs, lack of available labor and decreasing participation rates. These shocks to both supply and demand have led to the diminished financial viability of some facilities. The current pressures facing the
In 2011, the National Club Association (NCA) and Hospitality Financial and Technology Professionals (HFTP®) established the NCA-HFTP Technology Task Force to assess the landscape of technology in clubs. In that study, electronic communication (such as club websites, email, social-networking and text messaging) was identified as
Belonging to, or even visiting a club, comes with certain expectations. One of which is that an elevated level of service will be experienced. In order to deliver on these expectations, clubs are turning to sophisticated technology applications not only to streamline tedious and time
Brett Morris, general manager and COO at The Polo Club of Boca Raton, Fla., builds his management philosophy around the member-driven lifestyle of this residential community of more than 1,700 homes and approximately 3,500 members. “What business is there in the world,” he muses, “where
MANY CLUBS WORK WITH MORE THAN ONE SOFTWARE VENDOR OR SYSTEM. The accounting team usually has a system that is tailored specifically for clubs. Marketing and communications teams often work with a vendor that specializes in website design, digital marketing and member communications. Then there
As discussed in the macro article, the Internet of Things promises to improve the relevance and functionality of the many systems that we operate and depend upon as we navigate our daily lives moving from work to home, scheduling appointments, arranging travel and managing our
Technology revolutions always take longer than predicted, but arrive faster than anticipated. –Michael S. Malone Private clubs have approached technology and communications in an evolutionary—rather than revolutionary way. But it didn’t happen overnight. As clubs adapted and incorporated technology’s advancements, clubs became increasingly alert to