Getting Smarter with AI
One certainty for 2024 is that it will bring reports of new ways to apply artificial intelligence (AI), both in personal lives and for virtually every type of business and organization. Another certainty is that there will continue to be growing confusion about just what
Planning for 2024: Challenges, Trends Clubs Can Expect
Many clubs nationwide have enjoyed the benefits of a post-pandemic world, including increased club activity and long waitlists to join. They expect a positive 2024–at least, those that continue to evolve and address its challenges. Positive Economic Signs Another year removed from the COVID-19 pandemic
AI and F&B: A Necessary Evil?
Artificial intelligence (AI) has come under fire, even from those who are in the forefront of advancing its development, as a potential “evil” that could grow, if not properly controlled, to exert dangerous consequences on all of humanity. But momentum continues for efforts to apply
Club Trends Winter 2023: High Tech, High Touch
Pulse Survey: Boosting Sustainability Efforts with Technology
Last October, a Pulse Survey was sent to McMahon Group’s database of clubs to gauge current levels of attention being paid to energy efficiency, water conservation and other sustainable practices in club operations. The results, when compared to those from a similar survey conducted in
How the University Club of Boston Utilized a Holistic Approach to Communications through a Major Renovation to Great Effect
Founded in 1891, the University Club— known as the UClub—is Boston’s premier athletic and social club, offering its members an array of aquatics, squash and fitness programming as well as a social component that includes activities for all ages, seven days a week, year-round. With
Baltimore Country Club: Capturing the Data to Drive Decisions and Leveraging Technology to Enhance the Member Experience
Baltimore Country Club (BCC), founded in 1898, is one of the top 50 platinum country clubs in the nation and was featured as one of the 100 “Most Prestigious Clubs in the World” by LINKS Magazine. BCC’s 3,200 members enjoy two campuses and two 18-hole
High Tech Achieves High Touch: Clubs embrace new technology to achieve a variety of goals
Recent events have created an opportunity for private clubs to continue to push forward and invest in technology. This trend will gain further momentum as “next-gen” board and committee members expect technology to be leveraged to enhance their experience both as club members and as
Guarding Against Cybersecurity Risks
Club membership has its privileges—but with that privilege comes heightened risk for threats to the security of information about club members, who can be especially appealing as individual targets for cyberbandits seeking access to their personal data, and to clubs themselves, as potential victims of