Word that Club Trends was planning to feature the Yale Club in this issue must have reached the Harvard crowd. How else to explain why New York City’s Harvard Club scooped the Yalies by getting their own case study published in The New York Times?
IN THE LAST ISSUE of Club Director, I focused on how the average member profile is changing. As of 2015, there are now more young adults (born approximately 1980–2000) than there are baby boomers (born approximately 1945–1965). While clubs as a whole likely won’t be threatened by this
For nearly five years, Nick Sidorakis, CCM, general manager/COO at Southern Hills Country Club (SHCC) in Tulsa, Okla., has been contemplating creating a mobile app for club members. He knew he wanted something that would integrate with the club website and member database and would
In the club world, inspiration for new services, programs, events and facilities can be drawn from many sources and directions, taking various shapes, styles and forms. At the Detroit Athletic Club (DAC), we are often inspired by hearing our members’ ideas and responding in a
Often at the forefront of club legal challenges are issues such as overtime, the Waters of the U.S. rule and health care, among others, that may mean wholesale changes to club operations. However, other issues that appear innocuous in comparison can be equally harmful and put
There are many reasons to be optimistic about city clubs. First, cities are growing again, powered by the intensely urban millennials and, in many cases, older baby boomers who also want to experience the excitement of city living. Second, many city clubs went away over
A bleary-eyed Keith Richards awoke with music in his head. He switched on the recorder and laid down the riff that everyone now knows to be the lead-in for “(Ain’t Got No) Satisfaction.” And, then, promptly fell back asleep. “When I woke up in the
Discount programs may result in short-term increases in membership sales but, when used as the club’s only approach to growth, this practice can have a long-term negative impact. Without memorable experiences, the club is just a building. Prospects attracted by the latest deal rarely connect
McMahon Group conducted their annual Pulse Survey last fall to gather feedback from managers and club executives about a variety of topics related to clubs. Issues tested included membership, dining and communications among others. The following are highlights from the report: Membership · Fifty-six percent
The Club, in the general acceptation of the term, may be regarded as one of the earliest offshoots of man’s habitual gregariousness and social inclination. —Club Life in London (1866) What makes a club a club? And what makes some clubs great? Facilities, location, reputation