Dear Readers, please allow me to introduce you to Generation Y (1982-1995*). Believe me when I say that knowing Y and what inspires them to join and engage will likely determine your club’s long-term success. Generation Y, also known as Millennials, are the children of
Despite its status as a golfing mecca and its terrific locational advantage (90 percent of its members come from just three ZIP codes), Scioto isn’t about to rest on its considerable laurels. Its focus on continuous improvement is rooted in these basic principles: strategic planning,
With the profile for affluence becoming increasingly diverse Menlo Circus Club has captured a unique and loyal segment of this larger market by understanding and serving its lifestyle and social preferences. Maybe the name is the first clue that this club is distinctively different. The
While many clubs have seen their hold on membership utilization weaken with inroads into the high-end golf experience and the rapid expansion of out-of-home dining alternatives, Westmoreland Club has become a leader in the renaissance of the city club by offering what no one else
The new normal for many full-service country clubs puts the emphasis on full. Over time, the Philadelphia Cricket Club has enhanced its already championship-caliber golf program so as to please the avid golfer while also broadening golf’s appeal and making it more accessible and fun
Private clubs are at a very pivotal time as the next generations of Boomers, Generation X and Millennials take their place on the club stage. The great recession of 2008 and 2009 is now behind us, but its residual impact, some six years later, is
We are entering a period of profound change in the United States. Demographic, lifestyle and economic factors are swirling in varied directions. The population is aging; the types of activities—social and recreational—that pique our interests are changing; and a smaller middle class is the barbell
What is an Enhanced “Member Experience” And How Do You Create It? Member experience is the way in which the club takes the member on a continuous journey that makes the member feel enthralled, satisfied, justified, respected, served and cared for according to his or her
Making the right moves to prosper from the changes that will take place in the future can be very beneficial; the reverse is also true—placing the wrong bets can be costly. In the 1990s, a lot of smart people invested big money in golf because
Clubs put significant time and effort into their member electronic communications, “e-communications,” but are members looking forward to receiving them? Improperly executed, club e-communications can get lost in a member’s inbox. However, when constructed and delivered effectively, they can be a member’s go-to resource for