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Tag: membership

Location, Location, Location

In this issue we covered family-oriented clubs from many angles. The case studies have considered how families find their fit at all kinds of private clubs: ·         Full service country clubs: The Country Club of Virginia ·         Country clubs with “everything but golf”: The Bel-Air

Case Study: Family Fun at the Annapolis Yacht Club

The private club industry is characterized by considerable diversity in size and type. Regional, demographic and lifestyle differences all provide unique dimensions and the collective result is a vibrant and multifaceted club scene. So is there any surprise that the route different clubs take to

Trends Matter to Members: Daring to Innovate

One definition of insanity is doing the same thing over and over and expecting different results. We in private clubs are far more susceptible to this because of a tendency to keep with the traditions of the past rather than trying to innovate and anticipate

Committing to an Annual Membership Survey: What Happens Next?

“Unless commitment is made, there are only promises and hopes…but no plans.” — Peter Drucker Renowned management consultant Peter Drucker must have been thinking about private clubs when he made this statement about “commitment.” In this article, learn how to commit to improving the club

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