How quickly the worm has turned. Only 18 months ago, only about one-in-five clubs had a waiting list for membership. The others were often mired in a race to the bottom through incentive-based membership drives and discount programs. Many country clubs now find themselves in the same
There seems to be an almost unprecedented number of club facility improvement projects taking place across the country. Many of them are of a size or scope that seemed unimaginable only a few years ago. We’ve monitored the club world for nearly 40 years, and
Washington, D.C., (April 28, 2021) — The National Club Association (NCA) is excited announce that McMahon Group has renewed its commitment to the National Club Association’s (NCA’s) corporate partner program as a Strategic Alliance Partner for an eighth year. The partnership is integral to supporting
Consumers have made dramatic shifts due to the coronavirus pandemic and so have the facilities they occupy. Social distancing, or more aptly, physical distancing, has forced businesses and residences to rethink their layouts and purposes to accommodate new preferences and best practices. While the vaccine
As the coronavirus continues well into its second year of existence, businesses and individuals are making significant decisions to adjust to today’s sentiments and prepare for the future. These moves range from small (eating out) to large (moving to a less populated area). MOVING AROUND
The pandemic has shaped the way we behave as consumers and experts believe the effects may continue for many years. One example, as noted in the macro perspective, is that residential real estate sales are making headlines as consumers flock from large, populated cities to
With winter upon us and COVID-19 still here, (hopefully not for long), clubs must remain vigilant about the virus. Club facilities are still at risk for spreading sickness, especially indoors, so continue to take every precaution possible, such as wearing masks, washing hands and physical
Crisis Brings Lessons on What it Means to be Member-Centric and Why it Matters “It’s only when the tide goes out that you discover who’s been swimming naked.” The gist of that famous Warren Buffet quote is that adverse conditions tend to expose the flaws