WHILE CLUBS CONTINUE to study what will drive member attraction and retention in today’s world, one of the biggest issues is that the club membership of yesteryear is a lot different than today. Value is a driving force. Value is an important equation in looking at
Demographic changes will increase the supply of people in their prime club-joining years for many years to come. Develop programs and facilities that promote year-round use to put your club in the sweet spot. Fads come and go, while the age-related choices people make are
In late 2018, McMahon Group conducted its annual Pulse Survey of the club industry asking managers and club leaders about a variety of issues related to clubs. From membership to communications, here are the report highlights from 319 club executives: Membership Issues Only 39 percent
Great facilities are one of the key factors that contributes to a club’s success. They personify a club, define who it serves and project what its mission is and should be. While a club’s facilities visually tell a story, they should also be communicating the
In today’s world, where a club’s mission is to promote socialization and build a strong community of members, the most important rooms are the ones that promote gathering. This is primarily facilitated through the club bar or pub. These are not the bars of the
A core principle of club membership has long been exclusive access to premier facilities. These days, when perceived value is a distinguishing characteristic for clubs and activity preferences are changing dramatically, it is arguable that a club’s physical facilities are more important to their success
Often criticized for being too tied to its traditions, the reality is that golf has a long history of adopting innovative tools that make the game more fun and expand its user base. We now stand on the threshold of a period where innovative technology
There are many reasons to be optimistic about city clubs. First, cities are growing again, powered by the intensely urban millennials and, in many cases, older baby boomers who also want to experience the excitement of city living. Second, many city clubs went away over
McMahon Group conducted their annual Pulse Survey last fall to gather feedback from managers and club executives about a variety of topics related to clubs. Issues tested included membership, dining and communications among others. The following are highlights from the report: Membership · Fifty-six percent
Among the most impactful improvements a club can make to attract new members is to reinvent their pool complex. Because these projects have spurred significant growth in membership and engagement among young members and families, we’ve labeled it the “gateway amenity.” If a club is