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Tag: McMahon-Group

The Roaring Twenties: The Decade of the Member

While cognizant of the personal tragedies and economic havoc brought about by the COVID-19 pandemic, the reality is that it has been the best thing to happen to private country clubs and gated communities in the past 20 years. As the world moved at warp

Club Positioning 2020: A Private Member Enclave

Prevented from offering their members a refuge during the quarantine phase of the pandemic, clubs will be positioned to thrive in the Phase I reopening of the economy. A return to their roots providing social and recreational activities solely for the benefit of their members

How do successful clubs maintain their relevance?

IN TODAY’S WORLD, the term relevancy is used quite a bit and has become a good catch phrase for any business whether you are selling Stanley Cup merchandise (Let’s Go Blues!) or a membership to a private club. What does the customer want and how do

What’s the Pulse on Branding?

Earlier this spring, McMahon Group conducted a Pulse Survey of our industry to learn more from club leaders about the issue of branding. This targeted survey received 314 responses from clubs all across the world. Below are some key takeaways from the results: Strategic Planning