The National Club Association (NCA) is excited to introduce our new logo and branding. This is part of our ongoing efforts to support the private club community and reflects our three pillars of service, “Advocacy. Insight. Governance.”
“The new logo’s design reflects both our history of advocacy and our commitment to the future of the private club industry,” said NCA President & CEO Henry Wallmeyer. “We’re proud of what NCA has achieved in its first 55 years, and we look forward to protecting and serving private clubs in the future.”
The evolution in NCA’s logo and brand identity represents a renewed focus on NCA’s areas of expertise and the issues of most importance to private clubs: advocacy, insight and governance. Watch our video introducing the new brand identity and messaging.
In the past year, NCA has increased advocacy efforts on behalf of the private club industry through outreach by our political action committee—ClubPAC. NCA lobbied on behalf of private clubs on legislative and regulatory issues like the Affordable Care Act, the Department of Labor’s Overtime Rule and employee/independent contractor classification guidance, the National Labor Relations Board’s rules supporting unions, the Environmental Protection Agency’s Waters of the U.S. Rule under the Clean Water Act and pro-business legislation.
NCA’s informational tools, education programs, trends analysis and best practices provide valuable insight to help club managers reach greater success. NCA members will soon have greater control and ease of access for NCA’s resource library with the launch of a forthcoming member portal.
Governance resources through our ever-expanding Board Leadership Institute have recently included the Board Toolkit and Strategic Planning for Private Clubs publications, the Club Governance Standards white paper series, as well as other timely and effective resources to govern clubs.
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The world of private clubs is changing, and NCA needs to stay ahead of that change. Our focus on protecting and defending the rights of private clubs aligns with our services of keeping our members informed on a number of fronts from lifestyle and demographic trends and insight to providing resources for club leaders to achieve strong, successful, governance practices,” said Wallmeyer. “We want our brand to reflect that forward-looking approach, growth and pride in belonging to the greatest private club community in the world.”
NCA is also launching a new face for its charitable arm, the National Club Association Foundation as well as its political action committee ClubPAC.
NCA’s new brand can now be seen on association publications, websites and other materials beginning today. You can download a new member logo for your club’s use on your website and email signatures and other places where you want to showcase your membership with NCA.
Thank you for being a part of NCA!
Phillip Mike is NCA’s senior communications specialist.