Many clubs nationwide have enjoyed the benefits of a post-pandemic world, including increased club activity and long waitlists to join. They expect a positive 2024–at least, those that continue to evolve and address its challenges. Positive Economic Signs Another year removed from the COVID-19 pandemic
As a club’s primary function, food-and-beverage programs continuously need to provide both reliable quality and service while seamlessly evolving. Appealing to members’ comforts and traditions while remaining competitive outside the club space offers significant challenges to clubs; however, they can stay ahead of the curve
Our relationship with technology continues to intertwine with virtually all facets of life, including the workplace, home, our health and interactions with each other. Not just cool or experimental, today’s technology provides more useful benefits to its users than ever before. Here, we examine new
While golf has received much of the recent attention in the club and sports world due to its pandemic spike in participation, racquet sports like tennis, pickleball and the emerging padel continue to gain popularity among a growing number of demographics. In turn, games involving
Preferences for living and lodging arrangements have dramatically changed since the onset of COVID-19. As covered in the 2021 Outlook issue of Club Trends, many Americans have moved away from urban areas in favor of more spacious living. Hotels, too, had to adapt to fewer
As “life as normal” continues to change meaning since the pandemic’s onset, so do the trends that shape how individuals behave and make decisions. The last two years have put many plans on hold while rapidly introducing new ways to approach daily routines, whether via
Since their inception, private clubs have showcased the best in the country—whether it’s golf courses, facilities, architecture, amenities or art. Clubs have also showcased and honored the best in their class with some of the nation’s most notable awards, such as the former Downtown Athletic
One of the biggest benefactors of the COVID-19 pandemic has been golf. Offering a socially distant outdoor activity with scenic views and fresh air as well as the opportunity for players to see friends and meet new ones, golf provided renewed value to first time
RELATIVE TO MOST OTHER INDUSTRIES, clubs have been slow to adopt technological advancements over the past two decades. An abrupt introduction to concepts like virtual member service and remote work over the last 18 months likely has some clubs reconsidering how they prioritize investments in