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Tag: branding

What are the best ways to leverage my club’s brand?

Many club leaders underestimate the importance of brand management with the belief that a logo, website and email constitute a brand. The fact is your brand is everything you do–and fail to do. A strong brand establishes a position to own in the marketplace and

Using Your Club’s Brand Effectively

Your brand is in everything that you do … and that you fail to do. When your club executes a terrific member-guest event, that is your brand. When your employees tell their friends and relatives how proud they are to work with you at the

How to Build the Club Brand: The Army Navy Country Club

The Army Navy Country Club (ANCC) could be compared to a powerful aircraft carrier cutting through the waters. First, it’s big. With an operating budget in the neighborhood of $30 million, it occupies about 500 acres, which includes two clubhouses—one is in Arlington, Va., and

A New Approach to Private Club Access: Dormie Network

Dormie Network is a quietly growing network of private destination golf clubs offering a unique membership to avid golfers who want access to top-rated courses with overnight accommodations. Dormie Network caters primarily to travelling business professionals interested in a national, pure golf membership. Its first

Communicating your Club’s Brand

The way your club ultimately communicates its brand is intertwined with how your club lives to its brand and fulfills its brand promise. Your club’s brand is different from your club’s mission. A club’s mission declares who it is, what it provides, at what value

What’s the Pulse on Branding?

Earlier this spring, McMahon Group conducted a Pulse Survey of our industry to learn more from club leaders about the issue of branding. This targeted survey received 314 responses from clubs all across the world. Below are some key takeaways from the results: Strategic Planning