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The National Club Association Unveils New Logo: Emphasis on Advocacy, Insight and Governance

(Washington, D.C., November 28, 2016) – The National Club Association (NCA) announced a new brand identity as part of its ongoing efforts to support the private club community. With the announcement, the association unveiled a new logo that emphasizes its core areas of work, “Advocacy. Insight. Governance.”

“The new logo’s design reflects both our history of advocacy and our commitment to the future of the private club industry,” said NCA President & CEO Henry Wallmeyer. “We’re proud of what NCA has achieved in its first 55 years, and we look forward to protecting and serving private clubs in the future.”

The evolution in NCA’s logo and brand identity represents a renewed focus on NCA’s areas of expertise and the issues of most importance to private clubs: advocacy, insight and governance.

 NCA’s advocacy efforts on behalf of the private club industry in the past year included supporting federal candidates through our political action committee—ClubPAC—and lobbying on legislative and regulatory issues like the Affordable Care Act, the Department of Labor’s Overtime Rule and worker classification guidance, the National Labor Relations Board’s rules supporting unions, the Environmental Protection Agency’s Waters of the U.S. Rule and pro-business legislation.

 NCA also provides valuable tools, education programs, trends analysis and best practices to empower clubs through informed leadership. Governance resources through our Board Leadership Institute have included a board toolkit, strategic planning guide, white paper series and other timely and effective resources to govern clubs.

“The world of private clubs is changing, and NCA needs to stay ahead of that change. Our focus on protecting and defending the rights of private clubs aligns with our services of keeping our members informed on a number of fronts from lifestyle and demographic trends and insight to providing resources for club leaders to achieve strong, successful, governance practices,” said Wallmeyer. “We want our brand to reflect that forward-looking approach, growth and pride in belonging to the greatest private club community in the world.”

 NCA’s new brand image will appear on association publications, websites and other materials beginning November 28.


About NCA

The National Club Association (NCA) has been the advocate for the private club industry in Washington, D.C., for more than 55 years. As the voice of private clubs on Capitol Hill, NCA ensures that club concerns are forefront when legislative and regulatory issues affecting the industry are being decided. In addition, NCA provides club leaders an outstanding array of resources on club industry trends, governance best practices, legal and operational matters and ways to strengthen club leadership. For more information on NCA, visit