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Taking the Pulse of the Club Industry: COVID-19 Impact and Outlook

In April 2020, McMahon Group conducted a pulse survey to assess the impact of the coronavirus pandemic on the club industry and the larger outlook for the industry in the post-COVID-19 world. While many questions aimed at measuring the industry’s response to the challenges brought on by the pandemic, the main purpose of the survey was forward-looking and pragmatic: to gain clarity on where the industry is headed and what measures taken during the pandemic portend for the future.