The last installment in our membership development series detailed the process of goal-setting and delved into some basic strategies that clubs can use to help them achieve their goals, such as cultivating personalized experiences, engaging current members in the membership development process, providing either discounts
“A person’s name is to him or her, the sweetest and most important sound in any language.” -Dale Carnegie Part of the private club experience is the connection that develops between members and club staff. A warm familiar greeting every time they walk through the
Membership in a private club is meant to be an enriching experience. Through their keen focus on member enjoyment and satisfaction, clubs exist to fill a variety of important tangible and intangible desires and emotions. They are a home away from home where members and
As a membership development professional, it’s always exciting when a membership candidate becomes a club member. Once they make it through the membership process (nomination, approval by the membership committee, paying the initiation fee), it sometimes feels like a weight is being lifted off your
While we know that history rarely remains solely in the past, we often forget its uncanny ability to repeat itself, almost verbatim. Consider the following passage: Golf is suffering from growing pains, and the industry has taken note. A survey of Chicago District Golf Association
In the first article in our membership development series, we detailed how to identify the key target groups for new member recruitment. When it comes to membership development, though, simply identifying the best member prospects isn’t enough. Once a club determines which groups to target
Membership stability is the cornerstone of any club’s success. Especially in turbulent times such as those the country experiences in a recession, clubs need to ensure that the combination of value and prestige in membership, along with both financial and emotional investment in the club,
Private clubs are defined by exclusivity and tradition. Their waiting lists are generally extensive, and there is never any fear that someone of the appropriate caliber wouldn’t be pleased to fill a gap in membership. In recent years, however, we’ve seen a drastic shift from
A recent survey conducted by the Executive Women’s Golf Association identified many key issues that impact women’s on-course experience. This data paralleled a recent industry study funded by the Little Family Foundation and conducted on behalf of the National Golf Course Owners Association (NGCOA). With
There is so much more to being a tennis professional than just teaching. A lot of us get into the daily grind of just teaching the lesson. We have to remember that there is so much more and our customers demand it, in a way.