Clubs put significant time and effort into their member electronic communications, “e-communications,” but are members looking forward to receiving them? Improperly executed, club e-communications can get lost in a member’s inbox. However, when constructed and delivered effectively, they can be a member’s go-to resource for
All too many clubs have misread the signals. Faced with declining participation or a lack of prospective members, they responded by reducing services, cutting the initiation fee or opening up to non-members. Rather than hear a clarion call for evolving and adapting, they acted as
Tom and Jennifer walked into the front entrance of the country club. They didn’t know much about the club, but it was near their house in their new neighborhood and they thought it might be just what they needed to meet new people and find
In this issue we covered family-oriented clubs from many angles. The case studies have considered how families find their fit at all kinds of private clubs: · Full service country clubs: The Country Club of Virginia · Country clubs with “everything but golf”: The Bel-Air
The private club industry is characterized by considerable diversity in size and type. Regional, demographic and lifestyle differences all provide unique dimensions and the collective result is a vibrant and multifaceted club scene. So is there any surprise that the route different clubs take to
The America we live in today will look vastly different when compared to the America experienced by future generations. Furthermore, the America conceptualized by one of our nation’s defining generations, the Baby Boomers, may be outright unrecognizable in the not too distant future. What does
One definition of insanity is doing the same thing over and over and expecting different results. We in private clubs are far more susceptible to this because of a tendency to keep with the traditions of the past rather than trying to innovate and anticipate
Every New Year’s Day people across the country wake up and say, “This is the year. I am going to lose 10 pounds, get in shape and eat better. Starting today, I am turning it around.” And for about a week, maybe even a month
Private clubs have a unique opportunity to help next generation leaders shape and refine manners and social graces while cultivating the essential interpersonal communication skills necessary to advance in today’s intensely competitive, high-tech and global society. Why Manners Matter Simply put, proper manners speak to
Some clubs are upping the game when it comes to children. They’re moving from being “family friendly” to family focused. Here’s a look at two clubs that have created a special, safe atmosphere in which young families can play together. In 2008, the Glenmoor Country