Crisis Brings Lessons on What it Means to be Member-Centric and Why it Matters “It’s only when the tide goes out that you discover who’s been swimming naked.” The gist of that famous Warren Buffet quote is that adverse conditions tend to expose the flaws
As we’ve traveled across the country visiting clubs over the years, we’ve been fortunate to identify certain best practices that consistently lead to high performing clubs. We encourage clubs to seek out industry best practices, adapt them to their specific operation and implement those best
One of the effects of the COVID-19 virus has been a wake-up call for clubs to return to their original purpose. Clubs need to reflect on the basic mission of serving members rather than trying to run semi-public banquet centers, public golf courses for outings
While cognizant of the personal tragedies and economic havoc brought about by the COVID-19 pandemic, the reality is that it has been the best thing to happen to private country clubs and gated communities in the past 20 years. As the world moved at warp
It is difficult and potentially premature to predict long term consequences from any crisis when you are in the middle of it, but it does seem likely that a couple of things that came to prominence during the pandemic will stay with us for a
Prevented from offering their members a refuge during the quarantine phase of the pandemic, clubs will be positioned to thrive in the Phase I reopening of the economy. A return to their roots providing social and recreational activities solely for the benefit of their members
There are significant regional differences in the severity of the COVID-19 outbreak and a wide range of emotions surrounding the shelter in place rules associated with it. For most people, the uncertainty of the entire pandemic experience has been the biggest challenge. We know that
IN TODAY’S WORLD, the term relevancy is used quite a bit and has become a good catch phrase for any business whether you are selling Stanley Cup merchandise (Let’s Go Blues!) or a membership to a private club. What does the customer want and how do
This past spring McMahon Group conducted a Pulse Survey in conjunction with the National Club Association, Dr. SoJung Lee of Iowa State University, and Jim Butler, general manager at Grey Oaks Country Club in Sarasota, Fla., about environmental behaviors and practices in private clubs. This
One of the biggest drivers to membership retention and growth is to continually evolve as a club. In today’s world, it is important to stay ahead of what the next generation of members is looking for in a club experience. Facilities are at the core