This past spring McMahon Group conducted a Pulse Survey in conjunction with the National Club Association, Dr. SoJung Lee of Iowa State University, and Jim Butler, general manager at Grey Oaks Country Club in Sarasota, Fla., about environmental behaviors and practices in private clubs. This
One of the biggest drivers to membership retention and growth is to continually evolve as a club. In today’s world, it is important to stay ahead of what the next generation of members is looking for in a club experience. Facilities are at the core
When was the last time you stood just inside your club’s front door and thought about all the things your members and visitors see, hear and smell when they first enter the building? Is there a “look” that is easily identifiable? Is there an eye-catching
A CLUB’S AMENITY MIX makes a difference. Clubs with expanded offerings command higher initiation fees and attract more members. The yellow slice in the pie charts below represent the percentage of fixed operating expense allocated to non-golf sports and recreation (i.e., racquet sports, fitness, aquatics).
Great facilities are one of the key factors that contributes to a club’s success. They personify a club, define who it serves and project what its mission is and should be. While a club’s facilities visually tell a story, they should also be communicating the
As sports technology evolves and new instructional devices, monitors and simulators emerge to aid golfers with their game, clubs are responding to the need to create indoor golf performance facilities that integrate with their driving ranges, short game practice areas, and putting greens. Giving club
In today’s world, where a club’s mission is to promote socialization and build a strong community of members, the most important rooms are the ones that promote gathering. This is primarily facilitated through the club bar or pub. These are not the bars of the
Private clubs must compete for their members’ time above all else. If a private club can offer its members an engaging experience for all ages that complements their busy lifestyle, the club will soon become a desired destination for all members of the family. While board members and club
Club membership, at its core, has long been about exclusive access to premier facilities. When perceived value is a distinguishing characteristic for clubs and activity preferences are changing dramatically, it is arguable that a club’s physical facilities are more important to their success than ever