Preferences for living and lodging arrangements have dramatically changed since the onset of COVID-19. As covered in the 2021 Outlook issue of Club Trends, many Americans have moved away from urban areas in favor of more spacious living. Hotels, too, had to adapt to fewer
Use of club facilities and programs has ballooned during the last year as members are seeking a safe haven where they can socialize with friends in an upscale, familiar environment that caters to the entire family. Enhanced youth sports programs are on the rise as
As we prepared for 2021, the first COVID-19 vaccines were being administered, there were high hopes of a 70% vaccination rate by late spring, and we forecasted that the nation would be well on its way back to “normal.” The optimistic view was by the
Golf is evolving. It always has been. But throughout this change the game has always relied on one constant: The fundamental human craving to be outdoors in a beautiful landscape. Add a club, a ball, some friends—that is the essence of the game. No more.
The pandemic has caused great damage to the health club industry with 17-25% of clubs and gyms closing permanently. Private clubs with the foresight to develop a great fitness and wellness amenity have weathered the storm by providing members a safe haven in which to
Well-designed dining spaces call to mind a quote from Winston Churchill—no stranger himself to good food and beverage. “We shape our buildings and afterwards our buildings shape us,” he said. As director of club architecture at McMahon Group for the last 27 years, I find
As the sun moves across a changing sky and pinks and oranges seep through the ether, the Jonathan Club’s new 20,000-squarefoot Great Lawn is veiled in constantly shifting light. The surrounding buildings are all mirrored, and the sky reflects off this Los Angeles cityscape in
On a picturesque parcel of prime real estate on the shores of the Long Island Sound in Westchester County, N.Y., Beach Point Club (BPC) members enjoy a variety of recreational and social activities, a private beachfront and busy marina, pools, a waterfront pavilion, outdoor bar
If there is one thing the pandemic has taught us, it is that the club is a safe haven and sanctuary where members and their families can enjoy a “third-place.” Coined by sociologist Ray Oldenburg, a third place describes a public setting that serves as
In a year both challenging and innovative, clubs across the country moved fast to bring their members the improvised facilities of 2020. In contrast to the facilities featured elsewhere in this issue—achievements mostly born of years of deliberate planning and significant investment— the examples that