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Tag: facilities

The Gateway Amenity

Among the most impactful improvements a club can make to attract new members is to reinvent their pool complex. Because these projects have spurred significant growth in membership and engagement among young members and families, we’ve labeled it the “gateway amenity.” If a club is

Bringing People Together: The Magic of Membership

The Club, in the general acceptation of the term, may be regarded as one of the earliest offshoots of man’s habitual gregariousness and social inclination. —Club Life in London (1866) What makes a club a club? And what makes some clubs great? Facilities, location, reputation

Security and Safety: A Club Manager’s Guide

One of the principal attractions of club membership is that it offers protection and insulation from many of the common hazards that potentially threaten people in this uncertain and often troubled world. Children, spouses and guests are all afforded a special measure of comfort, convenience

What will clubs need to do to attract millennials?

To answer your question fully would take more space than allotted here, but I’ll address a part of it because the club industry has so much riding on its ability to attract a fair share of millennials. Beyond the obvious issues like making your club

Capital City Club: The Boundaryless Club

In 1883, when Atlanta’s Capital City Club (CCC) was founded, one of its first official acts was creating a statement of purpose, which to this day still reads: “A social organization to promote pleasure, kind feeling and general culture of its members.” Matt McKinney, general

Boutique Studios

ACCORDING TO THE INTERNATIONAL HEALTH, RACQUET & SPORTSCLUB ASSOCIATION (IHRSA), almost half (42%) of U.S. fitness clubs are boutique studios—twice the number than in 2014. These studios o!er a diverse range of programming such as cycling, yoga, Pilates, personal training, CrossFit and other specialties. Boutique

Renewal at The Country Club of Detroit

The Country Club of Detroit (CCD) has a storied past that extends across three centuries. The club was founded in 1897 just outside the burgeoning city of Detroit, which then had a population of about 250,000. The first clubhouse for the CCD was essentially a

Unusual Clubhouses: The View from Outside

Members only. The sign is clear and direct in its simple insistence. This establishment—its grounds, the clubhouse, the exciting party now underway—is for the benefit of members only. In this article, we consider how the clubhouse itself has often embodied the exclusivity that attaches to

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