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Author: Phil Mike

Customized Marketing: Identifying and Targeting Demographics

Affluent consumers frequently demand customization and personalization—sometimes identified as the new luxury experience—with products and services tailored to their individual needs. From Millennials and Boomers to fitness fanatics and those who simply want to relax, clubs have always catered to their members’ needs. Today, marketing

Leadership Succession Planning: Myths and Realities

In the private club industry, there are generally two distinct views on senior management succession planning: management’s view and the board’s view. They are frequently divergent in ways neither party is eager to talk about; though, also are direct, strategic, caring and in the spirit

Disaster Planning: Is Your Club Prepared?

Every club is vulnerable to crises, from natural disasters to sudden accidents. Although these emergencies are uncomfortable to imagine, preparing a comprehensive disaster plan can save headaches, money and lives. Reasons for Disaster Planning Some disasters occur in the blink of an eye, such as

What’s Trending on the Menu?

Each year, restaurant industry leaders, up and comers and foodies convene at the National Restaurant Association’s annual show to discuss the latest trends in the culinary world, to provide education programs and to recognize innovative new products. This year’s show proved to be no different

On Course: How a GM and Board Find Equilibrium

The relationship between a club’s general manager and board members is one of the most critical partnerships to the club’s success. The general manager is charged with the day-to-day conduct of the club’s operations and supervises and directs all activities and affairs. The board is

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