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Author: Phil Mike

The Macro View for Private Clubs

Clubs have a unique set of challenges. Members want dining that is casual, yet sophisticated and programming and amenities that are family-friendly, convenient, healthy, affordable and high quality. Members also want state-of-the-art renovations that keep fitness centers, pools and spas, dining rooms, golf courses and

Marketing for Affluent Spending, Confidence and Preferences

National consumer trends play a key role in recognizing and responding to changing club member needs. By understanding how the habits, preferences and lifestyles of the current and next generation of members—as well as shifting economic and demographic landscapes—affect membership marketing, club leaders will be

Club Renovations: Building a Future for Tomorrow

Renovations are a necessity to maintain a strong club. They provide new and improved amenities, invigorate current members and attract new ones. Although they can be complicated and large in scope, the right renovation will pay dividends down the road. Staying up to date on

Wine Trends: What’s in your Cellar

Wine has recently been on a “winning” streak as the number of Americans who regularly enjoy the beverage continues to grow. About half of individuals 21 years and older consider themselves wine drinkers with Millennials and women driving sales. In 2013, the United States passed

Nontraditional Recreation on the Rise

Although golf, tennis and swimming dominate the club industry’s recreation scene, other, less traditional activities are capturing the eyes of a growing number of people across the country. Sports like pickleball and squash have seen a sharp rise in popularity over recent years, and fitness

Conference Wrap Up: San Francisco Program Highlights

The 2014 NCA National Club Conference proved to be a tremendous success with industry leaders from around the country convening in San Francisco last month to provide the latest club trends and best practices. In case you missed the event, here are some of the

Fair Way Forward: EWGA Revamps Women-Friendly Golf Course Criteria

A recent survey conducted by the Executive Women’s Golf Association identified many key issues that impact women’s on-course experience. This data paralleled a recent industry study funded by the Little Family Foundation and conducted on behalf of the National Golf Course Owners Association (NGCOA). With

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