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Tag: trends

What’s the Pulse? Results from Latest Survey

McMahon Group conducted their annual Pulse Survey last fall to gather feedback from managers and club executives about a variety of topics related to clubs. Issues tested included membership, dining and communications among others. The following are highlights from the report: Membership ·         Fifty-six percent

Year of Opportunity: Taking the Next Step

Post-Great Recession, private clubs align with the economy have rebounded, offering new opportunities and demands for clubs, staff and members. This macro perspective takes a look at not just the economic and legislative issues impacting the country, and the latest in branding, workforce, food and

Governance Trends: What Can Your Board Learn?

Board governance provides crucial leadership to private clubs, offering valuable perspectives on the direction the club should be heading. Who makes up the board, how they are trained and evaluated, and other key factors impact their performance and potential. This article dives into the latest

Golf By the Numbers: Where Does the Industry Stand?

Much is discussed, or spun, about the game of golf, whether it is attracting new members, recapturing the magic of the Tiger Woods’ boom, renovations, Topgolf, twists on the game or a litany of other topics. Here are a few statistics to aid your discussions

Golf Bounces Back: New Growth, New Opportunities

Golf has strengthened since the Great Recession. While the game has not returned to its early 2000s heyday, golf has enjoyed new, sustainable success, offering fresh opportunities for the industry. Here are some of the latest trends and developments in golf.   Stabilization and Growth According

The Secret to Club Success: Trends in Club Governance and Management

As we look to the future of the private club industry, we see two interconnected issues having the most impact of club success:             How clubs are governed?                               How clubs are managed? Without effective leadership in both areas, clubs will languish and slowly decline.

Club Outlook 2017: Consumer Choice and the Club of the Future

The makeup of the American population is changing dramatically. In combination with other factors, this means the populous will look and act much differently 20 years from now. Over this period, we will see the millennial generation—roughly 80 million people born between 1980 and 1999—become

Macro Outlook 2017: Forecasting the Club of the Future

As private clubs continue to rebound post-recession, competition has increased within the industry. Clubs are tweaking and adding programs and services to retain and recruit members. With that comes increased responsibility to be aware of major trends happening outside of the club. Here are key

Boutique Studios

ACCORDING TO THE INTERNATIONAL HEALTH, RACQUET & SPORTSCLUB ASSOCIATION (IHRSA), almost half (42%) of U.S. fitness clubs are boutique studios—twice the number than in 2014. These studios o!er a diverse range of programming such as cycling, yoga, Pilates, personal training, CrossFit and other specialties. Boutique

The Greening of America: Environmental Sustainability Outlook

Environmental awareness and action are becoming increasingly important to Americans. This includes raised expectations for organizations to be stewards. This macro perspective will analyze the impact of the environmental movement on American businesses and ways various organizations implement sustainable practices. Boomers, Wealthy, Walking the Walk

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