Skip links

Tag: trends

Society-shaping Trends for 2020: Keeping Pace with the Times

Massive trends are shaping society, readjusting behaviors, preferences and priorities for millions of Americans. Many of these trends will continue to become more pervasive, making it imperative for clubs to understand and acknowledge how they can impact their own environments. TECHNOLOGY Technology has dramatically changed

Taking the Pulse on Genders

McMahon Group conducted a Pulse Survey of private club executives to understand more about how clubs engage men and women. There were 305 responses from club leaders with about three-quarters from golf and country clubs. Below are some highlights of the report:

Emerging Roles of Women: Taking Notice of a Clear Trend

Much attention has been placed on women and the continuously emerging and evolving role they have in the workplace, home and society. As societal norms and policies change, generating greater influence and opportunities for women, clubs must pay attention to key trends impacting the counterparts

Strategic Planning for Today: Putting a Plan into Action

Strategic plans allow clubs to operate from a thoughtful, engaged disposition. Without these plans, clubs are more vulnerable to responding reactively to challenges without consideration of mid- and long-term consequences. What Do Strategic Plans Do? According to professional services company Accenture, a strategic plan serves

Taking a Pulse of the Club Industry: Outlook Survey for 2019

In late 2018, McMahon Group conducted its annual Pulse Survey of the club industry asking managers and club leaders about a variety of issues related to clubs. From membership to communications, here are the report highlights from 319 club executives: Membership Issues Only 39 percent

Competing with Choices: Club Amenities Go Public

2019 poses new opportunities and challenges for clubs. With the effects of the Great Recession in the rear view, clubs are battling a different set of challenges in which they must continue to set themselves apart from new, clublike venues and amenities in the public

Is tribalism strengthening the private club industry?

THE TERM “TRIBALISM” has received a proliferation of media coverage, all noting the trend’s recent influence on technology, politics, special interests, socio economics, and more. At its most basic level, tribalism describes the innate human desire to belong to a group of people who think and

Technology Everywhere

Technology is everywhere in our lives. Whether in our hands to access information or working behind the scenes to customize a company’s services, technology is working constantly, influencing our decisions and behaviors. This article analyzes the latest technology trends that impact our lives. Demographics and

The Staff of the Future

“What’s the opposite of a trend?” It most likely is an oppositional perspective that keeps us locked in a mindset that is out of sync with the present moment. Our field of vision is impaired by a blind spot: we fail to see what may

X