Technology today is mostly about software; sometimes the software is “wrapped in hardware” such as a smartphone or moisture sensor, and sometimes it’s a software product such as a reservation system, but it’s useful to think of all this technology as software. Why has computer
Imagine being able to spot bottlenecks on the course before they begin to affect pace of play, and immediately message the slow group to pick up the pace—all from the comfort of the pro shop. Today, golf cars can stream information about your fleet, such
It is no secret that golf leaders have taken great steps to draw women to the game—and they have done so with some success. Despite these efforts, roughly only 20 percent of golfers are female says the National Golf Foundation, but with millions of women
The game of golf has been around for more than half a millennia, undergoing countless changes since its inception. New technologies, heightened environmental awareness and other variables all play a significant part in the sport’s evolution. The Metropolitan Golf Association in New York invited a
While there are many reasons a golf club may decide to make updates and improvements to its course and surroundings, two specifically stand out: making the game more fun and attractive to players, and the natural wear of a course requiring attention. Members of the
The National Club Association and other key golf industry leaders convened on Capitol Hill on May 21, 2014, for the 7th annual National Golf Day (NGD) to educate lawmakers about the sport’s far-reaching economic, environmental and health-related impacts. As part of the WE ARE GOLF
What are some of the strategies clubs can implement to help address the challenges—and opportunities—that face the golf industry? As the industry looks at ways to accelerate expansion of the game, here are a few observations to stimulate new thinking and action about the game
The economic issues that plagued the overall golf industry in the last decade were particularly hard on turfgrass research, affecting funding from sources inside and outside golf. Universities and colleges, which conduct the vast majority of research, were severely impacted, and programs were eliminated or
The industry debate over how much a club should budget to maintain its golf course seems never-ending, and that’s understandable. The course consumes a significant portion of the cash required to run a club and it is also one of the most visible and member-impacting
As clubs consider updating their facilities and renovating elements of their clubs, and especially their golf courses, it’s important to understand the lifecycle of key golf course components. Knowing when items need to be updated and how long new renovations can be expected to last