Club membership, at its core, has long been about exclusive access to premier facilities. When perceived value is a distinguishing characteristic for clubs and activity preferences are changing dramatically, it is arguable that a club’s physical facilities are more important to their success than ever
All Californians fear fires, flash floods and earthquakes, but few are properly prepared when these natural disasters hit. The October 2017 Tubbs Fire has been labeled the most destructive wildfire in California history, burning parts of cities in Napa and Sonoma counties, and affecting the
Among the most impactful improvements a club can make to attract new members is to reinvent their pool complex. Because these projects have spurred significant growth in membership and engagement among young members and families, we’ve labeled it the “gateway amenity.” If a club is
The Club, in the general acceptation of the term, may be regarded as one of the earliest offshoots of man’s habitual gregariousness and social inclination. —Club Life in London (1866) What makes a club a club? And what makes some clubs great? Facilities, location, reputation
One of the principal attractions of club membership is that it offers protection and insulation from many of the common hazards that potentially threaten people in this uncertain and often troubled world. Children, spouses and guests are all afforded a special measure of comfort, convenience
To answer your question fully would take more space than allotted here, but I’ll address a part of it because the club industry has so much riding on its ability to attract a fair share of millennials. Beyond the obvious issues like making your club
In 1883, when Atlanta’s Capital City Club (CCC) was founded, one of its first official acts was creating a statement of purpose, which to this day still reads: “A social organization to promote pleasure, kind feeling and general culture of its members.” Matt McKinney, general
ACCORDING TO THE INTERNATIONAL HEALTH, RACQUET & SPORTSCLUB ASSOCIATION (IHRSA), almost half (42%) of U.S. fitness clubs are boutique studios—twice the number than in 2014. These studios o!er a diverse range of programming such as cycling, yoga, Pilates, personal training, CrossFit and other specialties. Boutique
Success brings its own unique set of challenges. The Capitol Hill Club is located at the very nexus of legislative power in Washington, D.C., just one block from the U.S. Capitol. Its members are largely drawn from those serving in Congress, and the club has
The Country Club of Detroit (CCD) has a storied past that extends across three centuries. The club was founded in 1897 just outside the burgeoning city of Detroit, which then had a population of about 250,000. The first clubhouse for the CCD was essentially a