No manager or board member wants to admit that they’re not fully “on board” with their club’s communications strategy, or, for that matter, admit there is no such strategy in place. Better yet, no manager or board member wants to admit that they’re delivering communications
Over the past several years, the aspect of our society that has seen the most rapid change has been the way in which we communicate with each other. With the advent of the social Internet and all that accompanies it (smart phones, iPads, Facebook, Twitter,
Social media applications such as blogs, social networking, and video sharing have surged in popularity over the past few years, and, in one form or another, are now used by employees in almost every workplace. According to its own statistics, Facebook, the most popular social
Oscar Wilde once said, “the only thing worse than being talked about is not being talked about.” That is the essence of “buzz”—a current day expression of an age-old marketing practice known as “word-of-mouth” marketing. Most of today’s leading social networking platforms, i.e. Facebook, Twitter
So a new member is committed to joining the club. Congratulations! The dotted line has been signed and initiation fees have been paid. The club has begun what it hopes will be a long-lasting, “profitable” relationship. But how does the club ensure that the new
Editor’s note: Ocean Reef Club is a for-profit, private club. As such, its income from nonmember activities is not limited in the same way that would be the case for a tax-exempt club. However, all private clubs should avoid promoting club membership to the general
Private clubs have often faced the brunt of negative publicity. Whether it’s from a misperception about what private clubs truly are or a bias in the media, it’s always best for clubs to be prepared to effectively handle any and all publicity they receive. NCA’s
The very best club managers are typically exceptional personal communicators—which comes in handy, considering effectively communicating a club’s total package of culture, services and values to both current and potential members is an essential component of a manager’s job. But, properly conveying a club’s total