A CAUTIONARY TALE A great example of poor member communication derailing a capital project came from a membership sales manager from an affluent golf club. She asked to remain anonymous, so let’s just call her “Mrs. Smith” from “The Well-Intentioned Golf Club.” Smith shared the
The Chicago Yacht Club (CYC) set sail as an organization in 1875 when its two current facilities—one located right in the center, the other a bit farther north near Lincoln Park—joined. The legacy of this historical union currently plays out through CYC’s diverse values and
Monterey Peninsula Country Club (MPCC) doesn’t require the hard sell. Its location—nestled against the craggy mid-Californian coast and cypress forests of Monterey, California—combined with its legendary golf, its spectacular facilities and its customized service, all work seamlessly to secure the club’s place among the elite
As a society, the way we communicate with one another has changed significantly over the last decade. Personal computers, cell phones, tablets and social media dominate our daily lives and access to real-time news and information has become the norm. To help navigate this new
Clubs put significant time and effort into their member electronic communications, “e-communications,” but are members looking forward to receiving them? Improperly executed, club e-communications can get lost in a member’s inbox. However, when constructed and delivered effectively, they can be a member’s go-to resource for
A private club is a remarkably complex small business. It’s home to multiple enterprises such as a restaurant, tennis center, gym or a golf course that would otherwise serve as stand alone small businesses out in the community. With so many moving parts that are customer service centric, detail oriented and fast-paced, it’s crucial
Private clubs and social media have a lot in common: they both have social interaction at the core, seek to connect people with common interests, and strive to create environments where relationships can thrive. Social media, in its various forms, can help clubs engage with
These days, it’s impossible to ignore the impact of social media and the Internet, and the club industry is no exception. Recently, NCA has been taking a close look at the use of social media at clubs, generational differences in technology use, and the use
There are countless books on crisis communication. Several decades of high profile crises have produced a consensus about how to prepare for and deal with crises. The consensus started with Johnson & Johnson’s contaminated Tylenol in 1982 and includes more recent crises such as BP’s
In most club environments, staff consists of individuals of several different generations that all need to work together. Unfortunately, communication among the generations sometimes experiences a disconnect—especially in terms of preferred technology methods. Golf Course Industry, working with Syngenta Business Institute, conducted research to identify