The private club—whether a bustling city club, a seafaring yacht club or a full-service country club—evokes images of a gracious and active lifestyle that get played out against a backdrop that is interesting, diverting and frequently quite lovely. If one picture is worth a thousand
A number of years ago I was on a plane and struck up a conversation with a woman sitting next to me. After a bit she asked me what I did for a living. I told her I managed a member-owned private country club. Curiously,
Like a great pot of soup, developing the right mix for your club’s communications plan takes a base of quality ingredients, blending in a little of this and a little of that, all seasoned to your liking. What strikes a chord at one club may
Clubs have many communications responsibilities that span across a variety of areas. Unlike more traditional businesses that advertise and want to appeal to the masses, private clubs must take a different approach to generate revenue. They have a select membership and therefore have a responsibility
“What we have here is a failure to communicate!” Little did we ever think those famous words from the warden in the 1967 blockbuster hit “Cool Hand Luke” would apply to club governance—but the message does resonate, or at least should be considered as clubs work to disseminate information to their members. When I
Q: What are the most common issues addressed in the management letter following a club audit? How should management respond? A: Club operations have garnered increased attention from club boards during the recent economic downtown. Pressure to cut costs inevitably results in internal controls suffering—specifically
Every club manager has heard the phrase “I didn’t know anything about that” and “Oh, I never read the newsletter” multiple times in their career. Even more disconcerting is the rumor mill that is disseminating the mistruths about a variety of things around the club.
Communications poses a series of complex issues for clubs. Despite these difficulties, only 66 percent of clubs have designated staff at the helm of their marketing and communications, says a Global Golf Advisors survey. According to the December 2014 survey, the top communication challenge for
Who would have expected that a drone buzzing around the club could play a key role in earning membership’s support for a multimillion-dollar renovation project? This sci-fi fantasy turned into reality for our club, Glen Ridge Country Club in Glen Ridge, N.J., when it combined