Pulse Survey Summary
Club Trends Fall 2014
Business and Marketing for Club Success
Simple Business Goal: Providing and marketing a high-quality club product that members value, join and use so revenues exceed expenses and club success is achieved. The balancing act is determining what to provide and at what quality level so members value and buy into the
Regional Recreation Trends: Paddle Tennis
In select parts of this country, if it’s 20 or 30 degrees outside, it’s time for paddle tennis. Chicago’s North Shore, New England and many of the well-established country clubs across our northern climes have participated in this recreational activity for decades. The sport of
The Strategic Role of Recreation in the Private Club: Desert Mountain Club
Desert Mountain Club exists in the higher elevations of the Sonoran Desert in Scottsdale, Arizona, just outside metro Phoenix. Having been designated a Platinum Club of America consistently since 2000, the club occupies a place among the country’s most elite private clubs. Situated on 8,000
Nontraditional Recreation on the Rise
Although golf, tennis and swimming dominate the club industry’s recreation scene, other, less traditional activities are capturing the eyes of a growing number of people across the country. Sports like pickleball and squash have seen a sharp rise in popularity over recent years, and fitness
Perfect Balance: Recreation and Athletics at Multnomah Athletic Club
Think Big The scale and scope of the Multnomah Athletic Club (MAC) is impressive. There are more than 21,000 members belonging to this Portland, Ore., institution located in the historic Goose Hollow neighborhood. Many more would join, but the club is currently at capacity and
The Recreation Club of the Future
When we look into our crystal ball, we see two emerging trends that will impact private clubs and their approach to recreation. The cumulative impact of these trends will be positive, if we adjust accordingly. First, we begin with golf. While golf may still drive
Case Study: Treasured Island
With more than 6,000 members, six 18-hole golf courses, seven restaurants, four clubhouses, and a fitness center Olympian in its proportions, the sheer size of The Landings Club—a gated community located on Skidaway Island, 15 miles from Savannah, Georgia—might obscure its deeper, more defining qualities.
Case Study: By the Bay
To look at the Bel-Air Bay Club—to admire its white stucco walls and terracotta roofs, to feel its ocean breezes—is to slip into a California reverie. Try as you may, you won’t easily shake this feeling. White sands and blue waters, the far-off view of
Family-Focused Club Facilities
In order for clubs to embrace and service families well, it is important to understand what the implications are regarding club facilities. We’re not talking about turning clubs into romper rooms where children play, eat and “raise Cain.” Rather, how does a great club offer