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Category: Club Trends

Menlo Circus Club: The Growing Market for Affluents

With the profile for affluence becoming increasingly diverse Menlo Circus Club has captured a unique and loyal segment of this larger market by understanding and serving its lifestyle and social preferences. Maybe the name is the first clue that this club is distinctively different. The

The Macro View for Private Clubs

Clubs have a unique set of challenges. Members want dining that is casual, yet sophisticated and programming and amenities that are family-friendly, convenient, healthy, affordable and high quality. Members also want state-of-the-art renovations that keep fitness centers, pools and spas, dining rooms, golf courses and

Westmoreland Club: Delivering Unparalleled Experiences

While many clubs have seen their hold on membership utilization weaken with inroads into the high-end golf experience and the rapid expansion of out-of-home dining alternatives, Westmoreland Club has become a leader in the renaissance of the city club by offering what no one else

Philadelphia Cricket Club: Growing Beyond the Core

The new normal for many full-service country clubs puts the emphasis on full. Over time, the Philadelphia Cricket Club has enhanced its already championship-caliber golf program so as to please the avid golfer while also broadening golf’s appeal and making it more accessible and fun

Facilities Trends for 2015 and Beyond

While the private club experience is foremost about people and relationships, the buildings and grounds are critical aspects of what makes being a member so special. These are the places and spaces where member interactions and programs take place. The facilities are the club’s biggest

Membership Outlook for 2015

Private clubs are at a very pivotal time as the next generations of Boomers, Generation X and Millennials take their place on the club stage. The great recession of 2008 and 2009 is now behind us, but its residual impact, some six years later, is

The Chicago Yacht Club: Communicating the Spirit of Sailing

The Chicago Yacht Club (CYC) set sail as an organization in 1875 when its two current facilities—one located right in the center, the other a bit farther north near Lincoln Park—joined. The legacy of this historical union currently plays out through CYC’s diverse values and

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