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Category: Club Director

Change, Growth and Success: My First Year at NCA

RECENTLY, I HAD THE PLEASURE OF PARTICIPATING in a keynote panel at the Golf Inc. Strategies Summit to discuss the rapid changes in the golf and private club industries and how the National Club Association is undergoing its own change with a new president &

Are all your systems working as a team?

MANY CLUBS WORK WITH MORE THAN ONE SOFTWARE VENDOR OR SYSTEM. The accounting team usually has a system that is tailored specifically for clubs. Marketing and communications teams often work with a vendor that specializes in website design, digital marketing and member communications. Then there

Boutique Studios

ACCORDING TO THE INTERNATIONAL HEALTH, RACQUET & SPORTSCLUB ASSOCIATION (IHRSA), almost half (42%) of U.S. fitness clubs are boutique studios—twice the number than in 2014. These studios o!er a diverse range of programming such as cycling, yoga, Pilates, personal training, CrossFit and other specialties. Boutique

Why are some clubs doing very well and others struggle?

A new separation is occurring in the club world and it is based on one critical element: can your club raise the capital required to maintain premier existing conditions and offer the new amenities it needs to compete? As you know from reading NCA-McMahon’s Club Trends,

New Data on Club Payroll: 2016 Advanced Compensation Study

IN LARGER INDUSTRIES—the airline industry or automobile manufacturing for example—major players exist. Because of their size, these bigger companies have influence and the ability to drive change. The club industry, on the other hand, is highly fragmented. Made up of thousands of individual clubs, in

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