Industry Update
Tennis Booms Across United States
Private clubs across the U.S. are seeing high demands for private club tennis facilities and racquet sports. A recent report by Sports Marketing Surveys showed tennis participation surged 22% in 2020 from the previous year, equaling an additional 4 million players from 2019. At the West Side Tennis Club in Forest Hills, N.Y., membership has surged around 20%, while Mulholland Tennis Club in Los Angeles, the club reached new member numbers consistent with a typical year in August. Barrons.
The pandemic has helped increase awareness of lodging options that would typically go under the radar as travelers’ priorities change. The pandemic-inspired lodging trend includes alternative accommodations that promise a private experience and more space, providing opportunities for private clubs. Jeff David, Fitler Club president says, “I think people are looking for places to stay that are different but also safe, adding “private clubs can offer that kind of lodging experience.” The Washington Post.
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Trends Watch
PEW Releases State Fiscal, Economic and Demographic Analysis and Trends
After more than a year into pandemic-operations, restaurants have adapted to the changing environment and had PEW’s latest insights report focusing on fiscal measurements of individual states indicates the recession proved less dire than forecasted as total state tax revenue already had reached a key milestone in recouping losses by March 2021. However, states were hit differently, and some were prepared to respond to the public health emergency and the recession in more effective ways than others. PEW Trusts.
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On the Green
Troon-Affiliated Golf Facilities Will Participate in 9/11 Memorial Golf Day
The 9/11 Memorial Golf Fund was founded this year in commemoration of the 20th Anniversary of the 9/11 attacks and is aimed at impacting the veteran communities they serve through fundraising platforms. Troon brand-affiliated golf facilities across the U.S. will participate in the 9/11 Memorial Golf Day on Sat., Sept. 11 and is a proud year-round supporter of the Veteran Golf Association. The Golf Wire.
After Nearly 60-Year Absence, the PGA Tour Returned to Baltimore Area
The KemperSports Golfer Insights Survey of 24,774 current, lapsed and new golfers, shows encouraging insights for golf including increases in the social, younger and female golfer. The survey also shows nearly half of the new players are less interested in keeping and improving their scores and more interested in a comfortable, social Caves Valley Golf Club spent five years working to bring the PGA tour back to the Baltimore area after a nearly 60-year absence. The last time a Baltimore-area club hosted a PGA tour event was in 1962 at the city’s Mount Pleasant Golf Course. Baltimore Sun.
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Diversity & Inclusion
Latest Census Data Indicates All States Grew More Diverse
According to the new census data every state in the U.S. grew more diverse over the last decade, with Washington state showing the largest increase in diversity of any state. The District of Columbia was the only area that saw its White population increase. PEW Trusts.
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Operations and Membership
Understanding Service Culture
General Manager/COO at Wycliff Golf & Country Club in Wellington, Fla., offers keys leadership lessons to help club Service culture focuses on customer service by delivering the best experience possible and the most value for the customer. In a successful service culture, the business philosophy, mission, values and processes are all customer-centered. Successfully building a service culture requires providing service culture training, communicating with customers, seeking the right hires and encouraging a customer focus. HFTP.
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