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CIB: Terra Waldron Joins Golf Central, Shines Light on Women in Golf

Industry Update

Terra Waldron Joins Golf Central, Shines Light on Women in Golf (video)

NCA board member and COO of Greensboro Country Club Terra Waldron, CCM, CCE, ECM, highlighted in Golf Central’s Women Changing the Game Series. Waldron reflects on her decades-long career in the golf industry and shares her admiration for the community surrounding golf, including youth development, charitable events and service of members and staff. Waldron says golf is “truly a sport for all persons.” The Golf Channel.

Behind The Shore Club Rebuild

The Shore Club in Cape May Court House, N.J., is making a comeback with new features and rebranding. Part of the rebranding efforts include the club’s name change to The Shore Club in 2018 and shifting the club to more of a shore-type facility. The club also made physical changes including upgrades to the golf course and completely rebuilt greens, expanding the patio and completing a new irrigation project. Once on the verge of bankruptcy, the Shore Club now has a waitlist.  Atlantic City Weekly.

Lessons From CC of Detroit’s Craig Cutler, CCM

Two-time Excellence in Club Management Award® winner and General Manager at the Country Club of Detroit Craig Cutler shares lessons from his career in the industry. Speaking about his time at the Detroit Athletic Club during The Great Recession Cutler said, “I really learned that clubs were a relationship business at that point, and that how you train and plan during a down cycle will directly affect how you come out of it.” C+RB.

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Trends Watch

St. Louis Sees Increase in Pickleball Play

St. Louis added 10 permanent pickleball complexes to accommodate the fast-growing sport. The city is embracing the sport which is reported to have more than 4.2 million players nationwide and has seen a 21.3% growth from 2019 to 2020, according to the Sports & Fitness Industry Association. STL Today.

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On the Green

A Look at California Clubs Water Conservation Amidst a Drought

Clubs in California are staying green and not relying on the local water supply despite acres of greens to water during a drought. The Pebble Beach Company and all five of the golf courses associated with the company use reclaimed water from homes of regular citizens as part of the $67 million water recycling project. C+RB.

Young People Drive Golf Community Housing Boom

The housing boom hit golf communities as remote work set in, interest rates hit historic lows and the safe and controlled environment became highly sought after. Some of the increase came from accelerated retirement plans, brought on by the pandemic while millennials also gravitated toward golf communities as these locations aligned with their active and entertainment-focused hobbies. MarketWatch.

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Diversity & Inclusion

A Big Swing to Support Young Black Golfers, Los Angeles Times Podcast

NBA star Steph Curry gave millions of dollars to Howard University’s golf program to bring more young Black golfers into the game. The money from Curry will fund the University’s golf program for the next six years and will create facilities and fund the program’s travel and competition in top tournaments. LA Times Podcast.

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Operations and Membership

Keeping Your Members and Employee’s Data Safe, Lessons from the Club at Admirals Cove

As remote work became the norm, The Club at Admirals Cove in Jupiter, Fla., had many crucial office personnel working off-site, which increased the club’s risk exponentially. Leon Denton, director of information technology at The Club at Admirals Cove, explains that “redundancies are crucial for your organization” and that applies to cybersecurity as well. Leon uses military-style encryption for staff and member data and suggests looking into services like Zerto or Veeam for disaster recovery. LinkedIn.

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