Although golf, tennis and swimming dominate the club industry’s recreation scene, other, less traditional activities are capturing the eyes of a growing number of people across the country. Sports like pickleball and squash have seen a sharp rise in popularity over recent years, and fitness
When it comes to high-end lodging, high occupancy rates are checking in for a long stay. A recent report by PKF Hospitality Research, LLC (PKF-HR) predicts that 2014 will see occupancy for hotels returning to levels that haven’t been seen since the Great Recession. Despite
All too many clubs have misread the signals. Faced with declining participation or a lack of prospective members, they responded by reducing services, cutting the initiation fee or opening up to non-members. Rather than hear a clarion call for evolving and adapting, they acted as
According to the National Club Association’s 2009 Private Club Operations Report, the average age of a private club member is 57. This means in order to ensure your private club remains financially viable with a healthy, engaged membership body, private clubs must have a comprehensive understanding
What have private clubs always offered their members? Excellent golf, tennis, yachting or athletic facilities. Fine dining. Fitness centers. Attentive, personalized service. A sense of luxury and particular social standing. In the last few decades, those core offerings have remained fairly consistent. But, today’s private