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Tag: membership satisfaction

Capital City Club: The Boundaryless Club

In 1883, when Atlanta’s Capital City Club (CCC) was founded, one of its first official acts was creating a statement of purpose, which to this day still reads: “A social organization to promote pleasure, kind feeling and general culture of its members.” Matt McKinney, general

Club Outlook 2017: Consumer Choice and the Club of the Future

The makeup of the American population is changing dramatically. In combination with other factors, this means the populous will look and act much differently 20 years from now. Over this period, we will see the millennial generation—roughly 80 million people born between 1980 and 1999—become

Renewal at The Country Club of Detroit

The Country Club of Detroit (CCD) has a storied past that extends across three centuries. The club was founded in 1897 just outside the burgeoning city of Detroit, which then had a population of about 250,000. The first clubhouse for the CCD was essentially a

Millennials: Enough About Me, What Do You Think of Me?

FOR SOME IN THE CLUB INDUSTRY, the term “Millennial” has almost taken on the air of a four-letter word as the generation composed mostly of twenty-somethings remains a bit of a mystery. With headphones permanently implanted and eyes that are seemingly unable to break the invisible

What’s the biggest challenge facing clubs today?

What’s the biggest challenge facing clubs today? Since clubs are in the dues business, it would seem the answer to this question should always be membership retention and attraction. Clearly, without an adequate supply of dues paying members, everything else is vying for second place.

Investing in Member Communications: Valuable Lessons That Pay Off

“What we have here is a failure to communicate!” Little did we ever think those famous words from the warden in the 1967 blockbuster hit “Cool Hand Luke” would apply to club governance—but the message does resonate, or at least should be considered as clubs work to disseminate information to their members.  When I

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