Tag: marketing

Membership Marketing: Best Practices for Private Clubs

Membership Marketing provides club leaders with tips, tools and ideas for membership recruitment and retention. It also includes guidelines for marketing while protecting your club's private status. © 2009 Download Publication View Table of Contents

Essentials of Marketing: Retention 101

Most everyone knows the phrase, “If you build it, they will come.” In last month’s issue of Club Director, we discussed how to develop and build a successful membership recruitment program to help your club maintain an active, strong membership. Now, the flip side of that