There is no clearer correlation than a long line and a good restaurant. Your club’s food and beverage program is no different. Dining is no longer just a vehicle for friends and family to spend time together. It’s entertainment. It’s creative. And, if done properly,
This winter, happy couples planning their perfect wedding are reading articles and visiting websites looking for the best wedding venue. Many of these magazines and wedding websites will point toward private clubs. For private clubs, this presents a prime opportunity to make additional revenue, something
Through the difficulties of the recent economic recession, and into today’s world of tenuous economic recovery, club membership has relied heavily on our nation’s top-earners for their loyalty. Now, several studies suggest the number of high-income families is rising rapidly, along with their incomes. Analyzing
The best source of new members is arguably current membership. If they have found pleasure in belonging, they will proudly serve as ambassadors of the club. They will sport clothing with the club’s insignia like a college’s alumni who return for homecoming games. They will
Many clubs have been tempted to give in to deadly tactics for the sake of growing their membership. Here are the “Seven Deadly Recruitment Sins” all clubs should avoid. Deadly Sin #1 – Advertising This extends beyond tax and privacy regulations. Think about what message
In the digital era, websites are often the primary source of information about almost any organization. Most businesses use their websites to sell products or services. However, private clubs are not like traditional businesses open to the public, and their websites need to reflect that
Clubs may soon find that they have more companies competing for the attention of their traditional target market. Though it’s been clear that the population of those 65 and older has been growing at an unprecedented rate, the expansion of the aging population is on
Editor’s note: Ocean Reef Club is a for-profit, private club. As such, its income from nonmember activities is not limited in the same way that would be the case for a tax-exempt club. However, all private clubs should avoid promoting club membership to the general
Real estate is all about location, location, location. Private club success hinges on membership, membership, membership. Having a top-rated golf course, a luxurious spa, or one of the finest chefs on staff means little without the membership to enjoy those amenities. Especially in today’s economy,
In today’s economy, with shifting private club demographics, clubs can no longer ignore the importance of marketing to their current membership and potential members. Whether you are one of the estimated 75 percent of clubs who don’t have a marketing plan, it is hard to