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Tag: ClubCorp

How can clubs keep the golf season going year-round?

IT IS OFFICIALLY WINTER and, depending on where your club is located, there is a good chance golf is on hold through the next few months. It doesn’t have to be. Commercial facilities with indoor golf simulators—high-tech machines where players hit into a “simulated” golf course

Who’s your next new member?

There is no argument that we are in the midst of an unprecedented economic period—now in its 10th year of growth—making it the perfect time for club owners/members and board members to take a step back and really assess how their clubs are faring. If you’ve

How can my club capitalize on millennials?

IT’S TIME to fully embrace millennials. According to the Pew Research Center, millennials are expected to surpass baby boomers in 2019 to become the largest living generation in the United States. Born between 1981 and 1996, millennials’ approach to life is different than that of their

How is technology helping to grow the game of golf?

THROUGHOUT THE GOLF SEASON, millions of viewers tune in every weekend to watch PGA TOUR golf and, in 2018, viewership skyrocketed as the world watched Tiger Woods’ exciting comeback. That said, the younger players on the TOUR, who are compelling in their own right and have

Changing Lifestyles: The Importance of Reinvention

WHEN I STARTED working in the private golf and country club industry more than 40 years ago, golf, cards in the men’s locker and dressy family dinners in a dining room of white tablecloths, hunter green carpet and burgundy chairs were the status quo. Clubs

ClubCorp Joins National Club Association

Washington, DC (April 6, 2016) —The National Club Association (NCA) today announced that ClubCorp has become a member of NCA, the only association in the United States actively lobbying for the private club industry. With more than 200 golf courses and country clubs, ClubCorp is