National Club Association Announces Club Benchmarking Renews Strategic Alliance Corporate Partnership
Industry Data Leader Stands with NCA for Sixth Year Washington, D.C., (April 19, 2022) – The National Club Association (NCA) announced today that Club Benchmarking has renewed its agreement as an NCA Strategic Alliance Partner for the sixth straight year. Founded in 2009, Club Benchmarking
Club Business Spring: Adjusting the Sails
How Generational Diversity Shapes Long-Term Planning
Data-driven leadership reaches beyond the club’s finances. The most important club facet is the membership experience, and very few businesses have as much insight on their customers as private clubs. There is significant room for advancement in data-driven insight that can flow from analyzing the
How do top-tier clubs get ahead of their competitors and stay there?
If you are a leader of a top-tier private club (or a club that aspires to be top tier), you understand that relevance is not just a buzz word—it is the key to long-term success. In addition to relevance, the industry’s healthiest clubs share a
Building Trust Through Transparent, Fact-Based Communication
It’s a story we’ve all heard hundreds of times over the past year; “2020 started like any other year, and then COVID hit…” Where the story went after that depended on your situation. For The Landings Club, the year took many twists and turns. How
Transforming a Paradigm Pioneer
We all have those moments in our personal and professional lives. The ones that get frozen in time. For me, one of the most significant happened at the intersection of Green Island Road and Diamond Causeway on Skidaway Island, just outside of the main gates
The Value Proposition: Total Cost of Belonging – Q3 2021
Successful clubs understand that when it comes to selling memberships, they must compete on value, not on price. Dues and fees paid by the members must be sufficient to fund delivery of a compelling member experience and ensure that programming and facilities are consistently fresh
How do clubs make the shift from reactive to proactive financial strategy?
As a capital planning advisor to hundreds of clubs over the course of my career, one of the most common characteristics among clubs functioning reactively is a failure to understand their club’s capital requirements and how to properly fund them. Those clubs typically lack a forward-looking capital plan, and as a result they are saddled with an accumulation of
RELATIVE TO MOST OTHER INDUSTRIES, clubs have been slow to adopt technological advancements over the past two decades. An abrupt introduction to concepts like virtual member service and remote work over the last 18 months likely has some clubs reconsidering how they prioritize investments in