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Category: Uncategorized

Tech Trends—Hit and Miss—for Clubs

Tech-centric developments involving virtual reality (VR), cryptocurrency and new socialization concepts created by pandemic-induced lifestyle and workplace changes all made inroads into the club world as the current decade began. Just how much of an effect some of these trends will have and how permanently

NCA’s Joe Trauger Named Interim President & CEO

The NCA Board of Directors last week named Joe Trauger interim president & CEO effective June 16. Trauger’s appointment comes with the departure of current President & CEO Henry Wallmeyer, who has led the association for more than six years. As vice president of government

Triple Threat: Tennis + Platform + Pickleball

“Follow the trend” or “follow the money” are often-used catchphrases for success. If the positive talk about tennis, pickleball and platform tennis from the first quarter is any indication, 2021 is going to be another banner year for racquet sports at clubs. This article is

Monthly Trends Indicate Recovery

CLUB BENCHMARKING has been monitoring and reporting on the impact ofCOVID-19 on the club industry since shutdowns began in March. Findings below are based on data gathered through the CB Strategic Monthly Dashboard. With restrictions still in place on weddings, banquets and golf outings, changes

NCA Inclusion Survey 2020

Download Publication NCA conducted an Inclusivity Survey in October 2020. Nearly 100 clubs shared information about their investment in diversity, equity and inclusion (DEI) for both employees and members. While many clubs are not actively engaged in this area, this survey was an opportunity to

NCA Condemns Attack on Capitol

The National Club Association (NCA) strongly condemns the riotous acts and violence that occurred yesterday on Capitol Hill. As the organization that actively lobbies Congress on behalf of the club industry, we are shocked and saddened by the unlawful revolt against an institution with which

How can my club capitalize on millennials?

IT’S TIME to fully embrace millennials. According to the Pew Research Center, millennials are expected to surpass baby boomers in 2019 to become the largest living generation in the United States. Born between 1981 and 1996, millennials’ approach to life is different than that of their

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