Of all the various services and amenities that go into providing the member experience in a private club, food and beverage is the most important. It is used most frequently, is the most important amenity across all members and, as Charts 1-4 show, is nearly
A recent presentation by Club Benchmarking highlighted food and beverage as the top member-value proposition for most clubs. But as illustrated by other articles in this issue of Club Trends, F&B is also the leading source of dissatisfaction registered in member surveys. This conundrum is
Of all the factors that contribute to member satisfaction, dining is the most important, because it is the most universal in its appeal and use. While not everyone uses other recreational facilities and amenities offered by a club, arguably everyone who is part of a
As a club’s primary function, food-and-beverage programs continuously need to provide both reliable quality and service while seamlessly evolving. Appealing to members’ comforts and traditions while remaining competitive outside the club space offers significant challenges to clubs; however, they can stay ahead of the curve
Last October, a Pulse Survey was sent to McMahon Group’s database of clubs to gauge current levels of attention being paid to energy efficiency, water conservation and other sustainable practices in club operations. The results, when compared to those from a similar survey conducted in
Founded in 1891, the University Club— known as the UClub—is Boston’s premier athletic and social club, offering its members an array of aquatics, squash and fitness programming as well as a social component that includes activities for all ages, seven days a week, year-round. With
Baltimore Country Club (BCC), founded in 1898, is one of the top 50 platinum country clubs in the nation and was featured as one of the 100 “Most Prestigious Clubs in the World” by LINKS Magazine. BCC’s 3,200 members enjoy two campuses and two 18-hole
Club membership has its privileges—but with that privilege comes heightened risk for threats to the security of information about club members, who can be especially appealing as individual targets for cyberbandits seeking access to their personal data, and to clubs themselves, as potential victims of
Tech-centric developments involving virtual reality (VR), cryptocurrency and new socialization concepts created by pandemic-induced lifestyle and workplace changes all made inroads into the club world as the current decade began. Just how much of an effect some of these trends will have and how permanently
Drone-generated flyover videos have become commonplace on clubs’ websites as eye-catching and impressionable ways to showcase the best features of their golf courses. More clubs are also beginning to effectively use the latest video and digitizing technology on their sites, so members, prospective members and