Skip links

Category: Club Trends

Growing Your Membership: Mega-Trends in the Marketplace

At Club Trends, we have observed that the private club industry continues to positively adjust to wholesale changes in the larger environment. In this particular issue, some of these “mega-trends” that have now become an accepted reality are highlighted: diversity in household composition; the influence

The Re-Birth of City Clubs

“A decade from now, the hearts of some of our largest cities will no longer be defined by gleaming skyscrapers surrounded by well-manicured corporate plazas.” – Kate Ascher, Milstein Professor of Urban Development, Columbia University The nomenclature varies across the country –Uptown Charlotte, Center City Philadelphia,

Pulse Survey in Review: Strategic Planning in 2016

McMahon Group conducted their annual Pulse Survey in the fall of 2015 testing many major aspects affecting private clubs. The information gathered provides a wealth of information and trends on where the club world is headed in 2016—and how they are planning for it. Below

2016: The Year of Connectedness

At first glance the trends that impact clubs such as recreation, luxury, technology and dining, among others, have evolved independently of each other. The rise of Topgolf does not appear to have any significant relationship to the rise of food waste programs. However, a closer

Recipe for Innovation: Northwood Club

John McGee, CCM, is the general manager and chief operating officer at Northwood Club, located in north Dallas. McGee knows the food business intimately, having come up through the ranks of the Marriott organization both as chef and then as a food and beverage director

Delving into Dining: Mapping the Members’ Experience

Tom Mulhern makes his living designing innovative and engaging customer experiences for a wide range of organizations including restaurants, retail stores and health care systems. Here is how he describes one of his favorite retail experiences: When I walk into my favorite store, the first

Delving into Dining: Mapping the Members’ Experience

Tom Mulhern makes his living designing innovative and engaging customer experiences for a wide range of organizations including restaurants, retail stores and health care systems. Here is how he describes one of his favorite retail experiences: When I walk into my favorite store, the first

X