It’s something of a modern marketing maxim to say that people today are less interested in buying things and more interested in consuming experiences—usually distinctive and personalized ones at that. Your club’s members are undoubtedly passionate about one of the activities that your club offers.
The word “connectivity” is synonymous with the word “club.” Connectivity takes a club beyond being a commercial provider of services, programs and facilities. In today’s world where instant gratification is often the goal, the concept of connectivity among members can easily get lost. A club
Massive trends are shaping society, readjusting behaviors, preferences and priorities for millions of Americans. Many of these trends will continue to become more pervasive, making it imperative for clubs to understand and acknowledge how they can impact their own environments. TECHNOLOGY Technology has dramatically changed
Willoughby Golf Club is located within a private, gated community of 375 single-family homes with meticulously maintained South Florida vegetation surrounding natural lakes and wetlands. Serving 678 members with about 60 full-time staff and 120 seasonal staff, the club has a beautiful Arthur Hills golf
The Union League Club of Chicago (ULCC) is a 140-year-old private city club with a remarkable history that is enmeshed in the political and cultural history of Chicago. As its motto reflects, Union League members share a strong “commitment to community and country” as well
Ashley Zibrik is the head pro at Shaughnessy Golf and Country Club in Vancouver. It is a premier club with a big membership and a historic golf tradition. Established in 1911, the club has had only eight head professionals over its storied past. Zibrik is
What’s past is prologue. –William Shakespeare, The Tempest In President Harry S. Truman’s experience, the lessons of the past were too often neglected. “The only new thing in the world is the history you don’t know,” he warned. What has gone before not only sets
Overview The economic theory consumer sovereignty postulates that the customer determines the value and success of any product or service, not the producers or marketers. Thus, intimate knowledge of what drives the purchase decision should directly influence what companies need to make, offer or promote
Many of us grew up with a traditional view of private clubs as male-dominated sanctuaries to escape the stresses of every day life. Clubs were places where men could get together to play golf, cards and network with each other. And they were almost always
“Whatever women do, they must do twice as well as men to be thought half as good.” ~ Charlotte Whitton There is no argument that the private club industry has been and continues to be dominated by men. Charlotte Witton’s exasperation stated above—while a gender