The word “connectivity” is synonymous with the word “club.” Connectivity takes a club beyond being a commercial provider of services, programs and facilities. In today’s world where instant gratification is often the goal, the concept of connectivity among members can easily get lost. A club
Michael McCarthy, ECM, CEO and general manager of Addison Reserve Country Club (ARCC) in Delray Beach, Fla., says that when he arrived at the club in 2007 he quickly recognized that the membership at the club was forward-thinking. That same year, the club opened a
Does your club know where it wants to go? If not, then the embrace of technology will likely offer little substantive improvement. It will really offer little more than the short-lived thrill that comes from the embrace of new gadgetry. It’s possible to lose sight
The Country Club of Virginia: Membership has its privileges Late Thursday afternoon Pete finished up his daily routine and peeled off to visit his club. He followed a light snack with a squash lesson—charging both to his account—before he headed home. Pete is a relatively
Desert Mountain Club in Scottsdale, Ariz., recently unveiled an innovative technology that provides hikers critical information to selecting and enjoying the club’s 20-mile private trail system—via QR code. Members and their guests take more than 12,000 hikes each year on Desert Mountain’s trails, consisting of
Michael McCarthy, CEO and general manager of Addison Reserve Country Club (ARCC) in Delray Beach, Fla., says that when he arrived at the club in 2007 he quickly recognized that the membership at the club was forward-thinking. That same year, the club opened a state-of-the-art
The McMahon Group has surveyed hundreds of clubs and thousands of members and has generally landed on a single question that is especially revealing in diagnosing the overall financial health and well-being for a club. Respondents are asked to indicate the extent to which they
Healthy members and employees are good for business. After all, when your members are healthy, they are more active and take advantage of more club amenities. Having healthy employees increases productivity, reduces absenteeism and health care costs, and improves overall energy and morale. Clubs are
Joel Livingood, the general manager and COO at Interlachen Country Club in Edina, Minn., finds that the principal challenge in this modern era, especially for those in the private club industry, lands squarely on whether the club member’s experience is exceptional or merely ordinary. “The